Parcero

Making a modern-day magic potion

Perfume and magic are invisible and ineluctable, yet so inviting and influential. These mystic attributes were woven into a Celt-inspired symbol and combined with contemporary elements to show the brand's enchanting charm.

Client

Parcero

Industry

Fashion

Project

Identity Design

Timeline

Q3 2021

Working with Hustleware was a pleasure, and John's expert advice on branding has been refreshing and valuable. The outcome is a total compliment magnet and an elegant brand identity that I feel proud to call my own.

— Gab Parcero, Parcero